Last Updated: August 4, 2026
Calibr Media LLC ("Calibr Media," "we," "our," or "us") respects your privacy and is committed to protecting personal information. This Privacy Policy explains what information we collect, how we use it, how long we keep it, and how you can request its deletion.
This policy covers two distinct groups:
When you engage Calibr Media as a client, we collect:
When you submit a lead form on a Facebook or Instagram advertisement managed by Calibr Media on behalf of one of our clients, we receive the information you voluntarily provided in that form. Depending on how the form is configured, this may include:
We receive this information from Meta Platforms, Inc. through the Facebook Lead Ads API, using the leads_retrieval and pages_manage_leads permissions granted to us by the client who owns the Facebook Page.
We collect only the fields shown on the lead form at the time you submit it. We do not collect information about you from your Facebook or Instagram profile beyond what you enter into the form and what Meta pre-fills for you, which you can review and edit before submitting.
Lead data is used for exactly one purpose: delivering your inquiry to the business you contacted so they can respond to you.
Specifically, we:
The advertising client — the dealership or business whose advertisement you responded to — is the controller of your lead data. Calibr Media acts as a service provider processing that data on their behalf and under their instructions. Requests to access or delete your data may be directed to either party; see Section 7.
Data we receive through Meta's APIs ("Platform Data") is used solely to provide advertising management services to the client who granted us access. We handle Platform Data in accordance with the Meta Platform Terms and Developer Policies. We do not transfer Platform Data to any data broker, ad network, or party unrelated to the service we provide to that client.
We do not sell any information. We share information only as follows:
| Recipient | What is shared | Purpose |
|---|---|---|
| Meta Platforms, Inc. | Campaign, ad, and targeting configuration | Delivering advertisements |
| The advertising client | Lead data from their own campaigns only | Responding to consumer inquiries |
| Stripe, Inc. | Client billing information | Payment processing |
| Twilio SendGrid | Email addresses for notifications | Transactional email delivery |
| Render (hosting) | Data at rest in our application database | Infrastructure |
Service providers are contractually restricted to using data only to perform services for us.
We may also disclose information where required by law, subpoena, or valid legal process, or to protect our rights or the safety of others.
| Data type | Retention period |
|---|---|
| Consumer lead data | 24 months from submission, then permanently deleted |
| Client account and contact data | Duration of the engagement plus 24 months |
| Campaign performance and analytics | Duration of the engagement plus 24 months |
| Billing records | 7 years, as required for tax and accounting purposes |
When a client relationship ends, we delete or return all lead data associated with that client within 30 days of written request.
We protect information using:
No system is perfectly secure, but we take reasonable and industry-standard measures to protect the data entrusted to us.
Regardless of where you live, you may request that we:
To make a request, email wesconk@calibrmedia.com with the subject line "Data Request."
Include the email address or phone number you submitted so we can locate your record. We respond within 30 days.
Full deletion instructions are available at calibrmedia.com/data-deletion.
If you are a California resident, you have additional rights under the CCPA/CPRA, including the right to know what personal information is collected and the right to opt out of sale — noting that we do not sell personal information.
Our services are directed to businesses and adult consumers. We do not knowingly collect information from anyone under 18. If we learn we have collected such information, we will delete it.
We may update this Privacy Policy. Material changes will be posted on this page with an updated revision date. Continued use of our services after a change constitutes acceptance.