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// What We Run

EVERY CAMPAIGN
YOUR LOT NEEDS.

Six campaign types, all managed by the Calibr AI agent. Running 24/7, automatically updated with your live inventory.

DYNAMIC INVENTORYLEAD GENERATIONRETARGETINGCONQUESTSERVICE DEPTAI OPTIMIZATIONDYNAMIC INVENTORYLEAD GENERATIONRETARGETINGCONQUESTSERVICE DEPTAI OPTIMIZATION
01 — INVENTORY

Dynamic Inventory Ads

We connect directly to your live inventory feed and run dynamic ads that automatically showcase your in-stock vehicles to in-market buyers. New cars added, sold cars removed — automatically, every 24 hours.

New CarsUsed CarsAuto Catalog
02 — LEADS

Lead Generation Campaigns

Native Facebook and Instagram lead forms pre-fill the buyer's contact information for zero-friction conversion. We target people actively shopping for a vehicle in your market right now.

Test DrivesTrade-In QuotesFinancing
03 — RETARGETING

Retargeting Campaigns

Re-engage your hottest prospects — people who visited your website, viewed specific vehicle pages, or watched your video ads. These are your warmest leads and convert at the highest rate.

VDP VisitorsVideo ViewersCustom Audiences
04 — CONQUEST

Conquest Campaigns

Target customers of competing dealerships in your market with precision geo-targeting and interest-based audiences. We build campaigns specifically designed to take market share from your competition.

Competitor TargetingLookalikes
05 — SERVICE

Service Department Ads

Keep your service bays full year-round with targeted promotions. Oil changes, tire rotations, seasonal specials — we reach previous buyers and local audiences with the right offer at the right time.

Seasonal PromosLoyaltyPrevious Buyers
06 — REPORTING

Live Reporting Dashboard

A real-time dashboard updated daily showing leads generated, cost per lead, ad spend pacing, and top performing campaigns. Full transparency — no black boxes, no guessing, no vanity metrics.

Live DashboardMonthly Reports

HOW THE AI AGENT
ACTUALLY WORKS

Most agencies manage your ads manually. We deploy technology that never sleeps.

01

Inventory Feed Connected

We connect to your dealer website's live inventory feed URL. Every vehicle in stock becomes an active ad automatically.

02

Agent Builds Campaigns

The AI writes ad copy, selects target audiences, sets budgets, and launches campaigns — no human input required.

03

Real-Time Optimization

Every hour the agent monitors performance. Underperforming ads get paused. Winners get more budget. It learns your market.

04

Leads Hit Your CRM

Every lead captured is delivered to your sales team instantly — name, phone, email, and vehicle interest.

05

You See Everything

Live dashboard updated daily. Monthly strategy call to review results and align on next month's focus.

FactorTraditional AgencyCalibr
Campaign updatesManual, weeklyAI, real-time
Inventory syncManual, often delayedLive feed, automatic
OptimizationHuman review, weekly24/7 autonomous
Cost per lead$50–$120$18–$40
ReportingMonthly PDFLive dashboard
Contract12-month lock-inMonth to month

WE REACH THE RIGHT
BUYER, EVERY TIME.

15–30mi
Geographic radius around your lot
In-Market
Buyers actively shopping for vehicles
Lookalike
Audiences built from your best buyers
Retarget
Your website visitors re-engaged

SEE WHAT CALIBR
WOULD RUN FOR YOU.

Book a free 15-minute strategy call. We'll audit your current ads and show you the exact campaigns we'd launch.

Book Free Strategy Call